– JOE & THE JUICE announced a strategic minority investment by Emirates International Investment Company(EIIC)
– EIIC is part of National Holding Group, a major investor across UAE and MENA
– The transaction values JOE & THE JUICE at USD 1.8 billion
– General Atlantic remains the majority shareholder
– The partnership aims to accelerate global expansion and new store openings
– Builds on an existing relationship with National Holding Group
– JOE & THE JUICE plans to leverage National Holding’s expertise in scaling international consumer brands
– Focus on expanding global footprint and franchising operations
– CEO Thomas Noroxe highlighted strong global momentum and growth ambitions
– The company continues to expand the “JOE experience” to more markets worldwide
– Strong performance with approximately $500 million revenue in 2025
– Over 480 stores across 23 markets (North America, Europe, Middle East, Asia)
– Significant investment in digital channels and franchising
– Milestone of 100th franchise store reached last year
– EIIC CEO Joseph Iskander emphasized strong brand appeal and global growth potential
– EIIC sees long-term value in the brand’s ability to attract a diverse customer base
– Partnership expected to support continued scaling of the business
