– Rhoback, a premium active lifestyle apparel brand known for its distinctive dog logo, has secured a strategic investment from CHAMP, a partnership launched by L Catterton, Patricof Co (P/Co), and more than 250 global athletes.
– The investment marks CHAMP’s first partnership and positions CHAMP as a strategic growth partner for Rhoback.
– Rhoback’s co-founders — Kevin Hubbard, Kristina Loftus, and Matt Loftus — will retain control of the company and continue leading its operations and long-term vision.
– Founded in 2016, Rhoback grew from a bootstrapped startup selling apparel from a wooden camper into one of North America’s fastest-growing active lifestyle brands.
– Scott Dahnke, Global CEO of L Catterton, said Rhoback represents exactly the kind of brand CHAMP was designed to support, highlighting its premium products, authentic storytelling, and deeply engaged community. He added that the company is well positioned to benefit from CHAMP’s combination of consumer expertise and athlete engagement.
– Daniel Magliocco, Partner at Patricof Co, said the most impactful athlete partnerships happen when incentives are aligned. He noted that Rhoback has already built a remarkable business and brand and expressed enthusiasm about connecting the company with CHAMP’s athlete network to support strategic growth and expand its audience.
– Co-founders Matt Loftus, Kevin Hubbard, and Kristina Loftus said the announcement is a testament to the community that has supported Rhoback since its inception. They highlighted the company’s journey from having no apparel experience and no outside funding to building a leading active lifestyle brand through high-quality products and its “Crave Activity” community.
