VMG Partners Closes $1 Billion Consumer Fund to Back Transformative Brands

– VMG Partners, a growth equity firm focused on transformative consumer brands and technologies, announced the closing of VMG Partners VI, L.P. (“VMG Consumer VI”) at its $1.0 billion target and hard cap.

– The fundraise was supported by both returning and new limited partners.
VMG continues to focus on helping founders build iconic brands that redefine the consumer experience.

– The firm emphasizes a hands-on approach and deep collaboration with founders and operators.

– VMG’s mission-driven strategy aims to create positive impact within the broader consumer ecosystem.

– Over the past 20 years, VMG has invested in more than 60 consumer brands.

– Notable partnerships include KIND Snacks, Spindrift, Drunk Elephant, and [solidcore].

Robin Tsai, General Partner: “We are humbled by the support of our returning and new limited partners, which enables us to continue collaborating with exceptional founders, operators and the broader ecosystem.”

Wayne Wu, General Partner: “VMG’s innovative approach is driven by a mission to do good by the consumer ecosystem. We are grateful to our LPs for their strategic mentorship.”

Michael Mauze, General Partner: “For nearly twenty years, we’ve thrived in shifting market conditions by identifying high-growth brands that consumers use every day.”

PJT Partners Park Hill served as Placement Agent.

You may also like these